Label and brand

Sometimes when I think about how we, human being go shopping, it's very funny.
When we go to some shops and check the non famous clothes, I am sure that we'd say this, "Ahh why should I buy this or spend this much money, if I can get it cheaper in this or that shop."

But when we go to a shop with Hugo Boss, Armani or Lagerfeld, and we have to pay 400 Euro per blazer, we'd say that it's ok cos they are famous brand.

I don't say that famous brands are the same with no name brands, I am just thinking that we are all just funny :)